Beyer has launched a brand new image campaign based on an idea developed in-house.
As the firm, which is currently run by René Beyer, has been under family management for seven generations, the campaign sets out to underscore this family spirit in a congenial and traditional manner. The aim of the campaign is to increase the company’s public awareness and family image by means of “unassuming, agreeable and appealing motifs”. The series of black and white advertisements will initially appear in a full-page format in the Sunday newspapers and in lifestyle media.  Currently, the main ad designs (see pictures) have been published; further motifs will follow in the next few months.