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Zurich: 11:13 (MEZ) | Friday, March 12 2010 |  -2 degrees, overcast

Portrait

Beyer is not just a well-known name, but a whole philosophy rooted in a famous tradition.

The firm of Beyer was founded in 1760, and since then it has been passed down through the generations from father to son, each one a fully-trained watchmaker. As the first shop in Switzerland to specialise exclusively in clocks, watches and jewellery, Beyer can draw on a wealth of experience and deep-founded expertise when advising clients.

The firm is currently managed by René Beyer, who represents the seventh generation of the Beyer family. Its portfolio comprises 14 premier watch brands, antique clocks and exclusive jewellery. As it has its own watchmaker’s and goldsmith’s workshop, Beyer is also in a position to provide its customers with first-class after-sales service. Furthermore, the basement houses an impressive museum, where visitors can admire some 500 exhibits dating from 1400 BC to the present day.