The Beyer Watch

The design of this watch emulates the giant timepiece that hangs outside the Beyer shop. It has served as a trademark for decades, and can be seen from a long way off on the Bahnhofstrasse.

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Fair news 2016

After experiencing a drop in exports in the last two years, the watch industry left a stronger impression at the world’s largest watch and jewellery fair. While it is still going through the recovery stage, it is already once again exhibiting self-confidence – and humility. Watch enthusiasts can be particularly pleased about the latter, for the majority of new models offer better performance for the same price.

The most significant innovations can be found in the sphere of women’s watches, which are increasingly being equipped with automatic movements. For these more elegant, feminine models, the manufacturers are producing smaller movements. The most popular functions are astronomical complications, such as moon phases, chronographs and second time zones.

Our brands, too, have good news to report: to mark its 20th anniversary, Patek Philippe has relaunched its Aquanaut line, while Rolex is presenting the new generation of the Oyster Perpetual Sea-Dweller – the original model was introduced 50 years ago and is considered an icon among diver’s watches. With its Reine de Naples, Breguet has reinvented a bestseller from its collection of ladies’ watches. And Breitling and Tudor are embarking on a very special collaboration, with Tudor using an ultraprecise Breitling movement for its chronographs and Breitling featuring Tudor’s three-hand movement in its Superocean model. A real win-win situation – for thus the manufactures can produce more movements and free themselves from dependency on the Swatch Group.

New models, trends and background information: click through our Baselworld news and prepare to be amazed.