Although Beyer closed 2011 with a slight drop in sales compared to the record year of 2010, we still exceeded our sales targets by far. While watch sales remained at the same level as in the previous year, jewellery registered a marginal decline. A huge vote of thanks goes to all our clients, as well as to our fantastic members of staff, who have provided us with invaluable support during this economically difficult year.

Almost one quarter of sales was generated by customers from China, and business with the Middle East (Dubai, Saudi Arabia) is also booming. Russia and America are slowly recovering. Europe is stagnating at a high level, whereby custom from our neighbouring countries greatly depends on the exchange rate. We hope that the exchange rate for the euro will be fixed at a minimum of CHF 1.30.

At the present time, it is too early to venture to give a realistic prognosis for the coming year. Nevertheless, we are looking to the future in a positive way, even if we know that it will not be an easy year. Beyer has set a slightly lower sales target for 2012.