The Beyer Watch

The design of this watch emulates the giant timepiece that hangs outside the Beyer shop. It has served as a trademark for decades, and can be seen from a long way off on the Bahnhofstrasse.

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JAQUET DROZ CELEBRATES THE CHINESE NEW YEAR WITH A TRIBUTE TO THE FIRE ROOSTER

12/20/2016

Since its founding, Jaquet Droz has never stopped traveling the world. Traversing the courts of Europe, the twin-star brand was among the first to discover the Middle Kingdom in the 18th century and introduced its creations to the Forbidden City. This fondness for the East and Chinese civilization have profoundly influenced Jaquet Droz: the historical pieces on display inside the Forbidden City bear witness to the bonds that unite the watchmaking brand and this continent-country as it ushers in the year of the Fire Rooster. For this occasion, the craftsmen of the Ateliers d’Arts have created two new models based on the iconic Petite Heure Minute that are each available in two versions.

The Fire Rooster is the tenth animal in the Chinese zodiac and embodies all positive forces: civil virtue, combat skills, military presence, courage and a sense of protection, as well as the unique ability to mark the rising of the sun through song. For Jaquet Droz, the rooster, an animal whose relationship to the passage of time is evocative, is also part of the great naturalist tradition cherished by the La Chaux-de-Fonds watchmaker. It is seen in its poetry as well, that of the Petite Heure Minute, whose dial design provides a blank page on which the Ateliers d’Arts can express its most beautiful artistry. It is therefore based on this iconic model of a passage of time, which has become a field for aesthetic expression, that Jaquet Droz has created four new models to celebrate the Chinese New Year.

Beyer Chronometrie AG
Bahnhofstrasse 31
8001 Zurich - Schweiz
Phone: +41 43 344 63 63
Fax: +41 43 344 63 64
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