On Thursday, 19 November, the Bahnhofstrasse will be transformed into a magical, sparkling sea of lights when “Lucy” – as the much-loved Christmas illuminations are called – are switched on. The Beyer shop, with its beautiful Christmas lights and decorations, also adds greatly to the enchanting ambience.
The ceremony will be followed by special late-night shopping, during which the shops along the Bahnhofstrasse remain open until 9.00 or 10.00 pm. Numerous activities are organised, too. We will be selling hot mulled wine outside our store.