The Beyer Watch

The design of this watch emulates the giant timepiece that hangs outside the Beyer shop. It has served as a trademark for decades, and can be seen from a long way off on the Bahnhofstrasse.


[Translate to English:] Scheffel: Stretch it! Ringe in Weiss- und Rotgold mit Brillanten


[Translate to English:] Scheffel: Stretch it! Ref: 30/4328AW, Weissgold, Brillanten 3,04 ct.


[Translate to English:] Scheffel: Rivière Sport Large, Ref: 30/4346AWR, Rotgold-Weissgold, Brillanten 5,05 ct.

Scheffel: Stretch it!


Stretch it! New and flexible.
Stretch it! Feels good.
Stretch it! Suits on any finger.

Rings which don’t restrict you, they grow with you and always sit perfectly. A sophisticated and invisible spring technology makes this possible. Uncomplicated to use with a casual look. It is current. It is pure zeitgeist. It is what women want.

The adjustability and comfort of the rings is self-evident. However, underlying this is a complicated mechanism. The internal spring is invisible. It keeps the individual cups together securely and stably. Slipping and twisting is not possible. Rivière Stretch! are rings for every occasion. Jewellery should be versatile. Our answer is the freedom to wear the same ring on each finger. They fit perfectly and are just as flexible as the Rivière sports bracelets.

Beyer Chronometrie AG
Bahnhofstrasse 31
8001 Zurich - Schweiz
Phone: +41 43 344 63 63
Fax: +41 43 344 63 64

Opening hours

Monday to Friday, 9.30am – 6.30pm
Saturday, 9.30am – 4.00pm



Monday to Friday, 2.00pm – 6.00pm


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