The Beyer Watch

The design of this watch emulates the giant timepiece that hangs outside the Beyer shop. It has served as a trademark for decades, and can be seen from a long way off on the Bahnhofstrasse.


SIHH Watch Salon in Geneva


René Beyer is back from Geneva, bringing with him the latest news from the SIHH.

The Salon International de la Haute Horlogerie in Geneva (SIHH) was overshadowed by news of the death of Walter Lange. A great man from the watch industry has passed away at the age of 92. Walter Lange was a truly exceptional person, who at the age of 66 rebuilt the inactive A. Lange & Söhne brand and transformed it into one of the most prestigious watch companies in the world.

The watch brands presented a number of new faces, which was attributable to the restructuring of the Richemont Group. In terms of watch models, however, the brands have remained with the tried-and-tested designs and focused on optimising them. Indeed, classics from the 1980s – such as the legendary IWC da Vinci or the Panther by Cartier – are currently experiencing a revival. White and red gold, as well as stainless steel, continue to dominate, and the sizes of the cases have also remained unchanged compared to last year. Ladies can look forward to very feminine models. There is also a trend towards more favourably priced watches; many brands are launching an entry-level product in stainless steel. Astronomical complications such as the moon phase display continue to remain very popular.

The fair was well visited, even though numbers were down on the previous year. Many Europeans attended, but the Asian clientele has dwindled.
In the next few days, we shall be presenting here the models that we have purchased. The following of our brands were represented at the SIHH. You can find further information about their latest innovations on their own websites:

Cartier   -   Jaeger-LeCoultre   -   A. Lange & Söhne   -   IWC   -   Baume & Mercier


Beyer Chronometrie AG
Bahnhofstrasse 31
8001 Zurich - Schweiz
Phone: +41 43 344 63 63
Fax: +41 43 344 63 64

Opening hours

Monday to Friday 9.30am - 6.30pm
Saturday 9.30am - 4.00pm


Monday to Friday 2.00pm - 6.00pm


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