The Beyer Watch

The design of this watch emulates the giant timepiece that hangs outside the Beyer shop. It has served as a trademark for decades, and can be seen from a long way off on the Bahnhofstrasse.

The days are getting shorter


During the night of 28 to 29 October, Switzerland will be changing to winter time and putting the clocks back one hour, from 3 am to 2 am. Enjoy the extra long night and treat yourself to a lie-in.

The idea of introducing Summer Time was first broached in 1784 by Benjamin Franklin in a letter to the editor of a Paris newspaper. He, however, simply took it to be a joke. The subject was not brought up again until 1907, when the Englishman, William Willett, lobbied – albeit unsuccessfully – for a system of maximising the daylight hours. Summer Time was introduced for the first time in 1916, in Germany, Austria-Hungary and Ireland. But it was not until 1977 that large parts of Europe individually decided to observe summer time, based on the argument that they could save energy by making better use of the daylight.

Rebellious Switzerland
However, in Switzerland, resistance to this system of changing the time grew. In 1978, a petition submitted by Swiss farmers led to a referendum, which resulted two years later in Daylight Saving being revoked. But the chaos that this caused, particularly as regards international traffic, caused the Swiss Parliament to pass legislation to reintroduce Summer Time. And so since 1981, we have been ticking in rhythm with our central European neighbours.

Daylight saving worldwide

The first countries have already put their clocks back on 22 September, and the last ones will do so on 5 November. But not every country observes this practice of daylight saving. Here is an overview:


Beyer Chronometrie AG
Bahnhofstrasse 31
8001 Zurich - Schweiz
Phone: +41 43 344 63 63
Fax: +41 43 344 63 64

Opening hours

Monday to Friday 9.30am - 6.30pm
Saturday 9.30am - 4.00pm


Monday to Friday 2.00pm - 6.00pm


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