On 16 July 2011, we opened the first retailer-managed Patek Philippe Boutique in Switzerland, directly next to our shop at Bahnhofstrasse 31 in Zurich. The new Patek Philippe Boutique is run by a highly-trained team of Beyer staff headed by Eric Ritter. Mr Ritter joined Beyer nine years ago and specialises, among other things, in antique timepieces.

Patek Philippe and Beyer have harboured the desire to jointly operate a boutique in Zurich for many years. Already two generations earlier, Henry Stern and Theodor Beyer had nurtured this dream, which now has finally come true thanks to the decision by the company, Hèrmes, to move away from Zurich. As a result, we were able to take over the premises directly adjacent to our shop for the Patek Philippe Boutique and have renovated them accordingly.