The refined art of watchmaking that has been maintained in Schaffhausen with great assiduity since 1868 continues to this day and will certainly still be here tomorrow. Living up to the bold claim of being "classic and timeless", while at the same time remaining at the cutting edge of technology and design, constitutes both a challenge and a source of fascination at the same time – and at IWC, it is also the motivation that brings out the peak of performance. The manufacture has written watchmaking history, yet constantly succeeds in incorporating the spirit of the age into its pocket watches and wristwatches. Many of the resulting innovations have paved the way for other firms. IWC is regarded as a prestigious brand of men`s watches at the top end of the luxury range – which, for that very reason, also appeal to women.