The Beyer Watch

The design of this watch emulates the giant timepiece that hangs outside the Beyer shop. It has served as a trademark for decades, and can be seen from a long way off on the Bahnhofstrasse.


Quality, style, the preservation of a deeply-rooted watchmaking tradition – there is no shortage of reasons for wearing a Rolex. The main feature that makes a Rolex stand apart from all the rest is the way in which it succeeds in uniting state-of-the-art technology with a genuine philosophy of life.
A pioneering spirit and the constant striving for perfection are the key characteristics that distinguished Rolex`s founder, Hans Wilsdorf, and they have survived until the present day. Unsurpassed watchmaking perfection as a life philosophy is the reason why a Rolex is more than just a timepiece strapped to the wearer`s wrist.
More than two-thirds of all watches that bear the coveted COSC chronometer certificate have been awarded to Rolex models.