The Beyer Watch

The design of this watch emulates the giant timepiece that hangs outside the Beyer shop. It has served as a trademark for decades, and can be seen from a long way off on the Bahnhofstrasse.

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Fair News 2016

At the largest watch and jewellery fair in the world, the outlook for the coming months and years was somewhat restrained. Most brands are devoting themselves to consolidating their existing portfolio and forearming themselves to defend their market shares by upgrading and refining their classic lines. This development also benefits the customer – prices are going down, while at the same time quality is improved.

A significant trend that has emerged is more distinctive colours. Besides stainless steel and red gold, bronze now dominates as the material of choice. In general, the models are becoming simpler and less fussy, with a preference for steel over gold. The first computerised smartwatches were introduced only very hesitantly on the market.
Revenues in the watch industry are stagnating, as was clearly indicated by sales at Baselworld. After many good years, an adjustment is now taking place. Brands in the medium price range and niche products are only marginally affected. Despite the current mood, Beyer is looking to the future with optimism: in difficult times, solidly managed firms are among the winners. We are reckoning with positive year-end results.

Click through the fair innovations and prepare to be amazed.