
What nobody suspected on the 16th day of racing in the murderously steep mountains above Lake Garda: Yannis Voisard was not only riding in support of team leader Michael Storer, but was also waiting for his own chance. At the morning strategy meeting in the team bus, he had received the order from the coach to break out if the situation allowed it. In other words: if at some point Storer didn’t have to be “pulled” up the mountain in his slipstream. “I was nervous,” says Voisard. “You don’t get carte blanche like that every day. And I knew that there’d be very few to zero ideal moments for an attack.” At this point, it might be worth taking a quick look at what such a high-altitude stage means even for the best professionals in the world. You’ve been in the saddle every day for the past two weeks and are squeezing maximum performance out of your body. Well over 2400 kilometres lie behind you. You might have stomach ache because of having to swallow endless energy gels to compensate for the loss of calories. Besides the physical exertions, you’re juggling mental challenges, fatigue, the demands you place on yourself and strategic instructions from the team boss. You might get brought down by a mass pile-up. There are likely to be some mind games going on in the dense peloton. Or you pace yourself wrong on these 203 kilometres with 4900 metres of altitude difference, gradients of between nine and 14 percent and an average speed of 36.3 km/h.


But it is precisely such extremes that Yannis Voisard, the 27-year-old mountain featherweight from Montreux, revels in. He had a hunch: the second-to-last climb before the finish would separate the wheat from the chaff and the leading group from their pursuers. In fact, there were only six of them at the top. The crazy thing about such moments: the riders are each others’ biggest adversaries and yet they have to stick together. When Isaac Del Toro, who was leading the overall standings, attacked, the other riders took turns to slipstream him and caught up with him again. A lot of energy had been used up when Voisard saw his moment on the final climb – and pulled away. Metre by metre. As if such a superhuman mobilisation of strength were the most normal thing in the world. The gap got bigger and bigger... Until his competitors got their act together.

just good calf muscles, but also a brain to match.
“And then they caught up with me again,” laughs Yannis Voisard five months after the Giro in front of the patisserie in Montreux, as he sips an espresso. Many other riders would have given up and dismounted in frustration. Not Voisard: he realised that Storer was coming from behind and, with the last of his strength, helped him up the hill. The captain finished seventh, Voisard tenth. It was the Tudor Pro Cycling Team’s best performance at this year’s Giro d’Italia.
“A result among the top 10 on the first Grand Tour as a professional is worth fighting for,” says Voisard. A smile flits across his face. He would never mean such a sentence boastfully; Yannis Voisard is modesty personified.
BETWEEN TWO WORLDS
Growing up in rural Pruntrut in the Jura as the eldest of three children, Voisard came to racing bikes via mountain biking and was soon recognised as a promising young talent. Even back then, the Giro d’Italia held a kind of mystical attraction for him; he could watch it on television for hours. Also because of the frenzied fans: in bike-mad Italy, they’re simply louder, more colourful and wilder. And because really tough mountain sections have always been part of the Giro. Voisard joked with his fellow cyclists that it would be fun to ride a Giro route like this. Secretly, he thought: what if I could actually take part myself? And immediately banished the thought to the land of dreams again.

At school, something completely different began to interest him, something he would never have expected, even though he’d always been very much at home in nature: biology. Because Voisard didn’t want to put all his eggs in the cycling basket, he opted for the University of Neuchâtel. Or rather: he decided to do things the Always in full kit, even during training: Voisard has been part of the Tudor Pro Cycling Team from the start. hard way and studied biology at the same time as navigating the existence of a semi-professional cyclist. “Noone in my family was a top athlete and no-one was an academic. I had to feel my way around both worlds without role models and find out what works for me.”
But as we’ve already said: Yannis Voisard loves it when the going gets tough; no path seems too steep for him. He has since completed his degree and after riding some good races in 2023, different teams came knocking on his door. One was Fabian Cancellara, who wanted to recruit him for the new Tudor Pro Cycling Team. “His vision was exciting, ambitious and crystal clear. I didn’t have to think twice,” says Voisard, still visibly honoured. And he adds mischievously: “I once completed a taster apprenticeship at Maurice Lacroix and the world of watches has always interested me. Thanks to Tudor, I’m suddenly right in the centre of this universe.”

Of course, this isn’t the aspect he likes most about the Tudor Pro Cycling Team, but the team identity, in which not only performance plays a role, but also the people behind it: “A lot of people might claim that, but our team bosses actually model that kind of culture. That builds trust. And trust is an important part of the balance.”
Balance is a major theme for Voisard when it comes to the ability to regenerate after a tour. His private environment is also crucial to this, he says. He moved in with his girlfriend in January. “She works in Valais, I need an airport nearby, and Montreux is the compromise,” he says. Surrounded by mighty mountains, the area also offers an ideal training ground. “And the view over the lake helps you to relax.” Just one week lies between the last tour in Tuscany and the next one in Malaysia. “The body recovers after three or four days, that’s not the problem,” says Voisard. “It’s more about the mental aspect, about switching off after weeks in a confined space with the team.”
What he’d love best would be to go trekking for days on end, up there in his wild mountains. But that won’t be an option again until the long break from racing at the end of the year. Until then, apart from his daily training rides, he’ll have to make do with short hikes. Sometimes he stops off at farms on the way to buy fresh vegetables, which he mentally processes into a dish to surprise his girlfriend with as he heads home. His camera often accompanies him on his walks. It creates a direct connection between him and nature and forces him to look closely, to wait for the right mood. Focus, perceive with all your senses, recognise the moment: Yannis Voisard seems to have mastered these processes not only as a racing cyclist, but in all other life circumstances as well.

FABIAN CANCELLARA
«IT JUST CLICKED»
Cycling legend Fabian Cancellara on Yannis Voisard, his collaboration with Tudor and his favourite watches.

with Tudor.
This year, Yannis Voisard rode 67 race days for your Tudor Pro Cycling Team, including the Giro d’Italia. What is there to say about him?
Yannis was already part of the Swiss Racing Academy. Today, he embodies the DNA of the Tudor Pro Cycling Team like almost no other and, as a young Swiss hopeful, is also playing an important role in its development.
What do you like best about him?
He has that drive, is able to push himself to the extreme and is extremely strong-willed, especially up the mountain. And he has an unusual background. Before becoming a professional cyclist, he got a biology degree. That doesn’t happen often in this profession.
Is it an advantage if someone has studied biology and knows exactly what their body is capable of?
I don’t know if you can generalise. Being too intelligent is sometimes not necessarily an advantage in sport, they say. Thinking too much can be a hindrance.
After just three years, the Tudor Pro Cycling Team is one of the top five pro teams in the world and regularly competes in the Grand Tours. How did the partnership with Tudor come about in the first place?
In spring 2022, I took over the Swiss Racing Academy team as co-owner, planned a realignment and was searching for a long-term partner. At the same time, Tudor was looking for a way to live the slogan “Born to Dare” in a new sporting setting. As it happens, Tudor CEO Eric Pirson and I were introduced to each other at an event. And it just clicked. We didn’t look for each other, we found each other.
What makes it such a good match?
Tudor has recognised that we have absolutely entrepreneurial mindset and bring longterm benefits for them. Like Tudor, we stand for Swiss origins, innovative spirit and high motivation. Above all, though, it’s the culture that connects us: both companies take care of their staff, listen to each other and are willing to learn. We are direct, honest and don’t have to pretend – it’s also a stroke of luck from the human angle.
What impresses you about Tudor?
Tudor takes an unconventional approach. They have to sell watches too, of course. But while other brands are chasing sales at all costs to satisfy shareholders, Tudor takes its time to achieve the best possible quality – because it firmly believes that this is sustainable. That is our conviction too. We have a goal, and we subordinate the journey to this goal, even if we have to ride an extra lap to achieve it.
What makes it more fun to be the owner of a cycling team than to be a rider?
(Laughs.) That I don’t have to worry about how many hours I have to train – and how much it hurts. Training becomes a pleasure.
What is different today than when you were competing?
The whole sport has become more specific, more detailed, more focused. And above all: much more digital. Every kilowatt hour, every gram, every movement is calculated, measured, analysed. That is certainly a huge change.
What was the biggest challenge in the transition from professional cyclist to entrepreneur?
Finding the balance. My big goal was always to be able to remain authentic, to be myself. I’ve learnt a lot in the process. And what I have learnt has helped me move forward, for which I am grateful. That’s probably why I am where I am today.
What are you particularly proud of?
That I was able to carry on after my retirement from top-level sport – at the same level, just in a different role. That gives me great pleasure and confirms what I thought: that you have to trust your own personal energy and follow it.
You’re wearing the Tudor “Black Bay Chrono” in pink on your wrist. Is it your favourite watch?
I don’t have just one favourite watch, but I like to choose a watch in the morning that suits my mood and my plans for the day. In fact, I also own this model in light blue. And in burgundy too, even with a personalised engraving from Tudor as a thank you after the second year. I love all my watches because each one tells a personal story and symbolises an important event in my life.

TIME FOR THREE
Black is beautiful: the black Tudor sports models not only look good, their inner workings also guarantee the highest quality

SUPER-LIGHT: PELAGOS FXD CHRONO “CYCLING EDITION”
As light, comfortable and tough as possible – that’s how racing. Made of black carbon composite, the “Cycling” (43 mm) combines innovative functionality with a design specially adapted for cycling. Among other features, it has a tachymeter scale calibrated to racing racing bikes should be designed, but also watches for bike speed, a 70-hour power reserve (COSC-certified) and hands and indices made of luminous monobloc ceramic for better readability in difficult lighting conditions.
Ref. M25827KN-0001, CHF 5050.
ULTRA-PRECISE: BLACK BAY
The COSC certification alone is an outstanding honour for a watch. The “Black Bay” (41 mm) is also METAS-certified, which makes even higher demands in terms of precision, magnetic-field resistance, water resistance and power reserve. This is because METAS certification tests the finished watch, while COSC certification focuses on the movement. Originally intended as a diver’s watch, the “Black Bay” combines sporty functionality with retro charm.
Ref. M7941A1A0NU-0002, CHF 4050.


EYE-CATCHING: BLACK BAY CERAMIC
High-tech aesthetics at its best: the characteristic matt-black ceramic case (41 mm) is especially scratch-resistant, hypoallergenic and durable as well as lightweight and UV-resistant. The clear design language and iconic snowflake elements combine vintage aesthetics with modern sportiness. The METAS certification guarantees utmost precision and magnetic-field resistance.
Ref. M79210CNU-0001, CHF 4900.



