NEW COLLECTION: JOIA DE BAUME & MERCIER
Baume & Mercier unveils a new collection, Joia de Baume & Mercier, dedicated to an inspiring, modern young woman with a hint of irreverence. Moving from casual to elegant with innate ease, she perfectly masters social codes and breaks them with grace. From contemporary freshness to timeless heritage, Joia de Baume & Mercier follows in the vein of creative and exacting watch designs that the Maison has been creating for women for nearly two centuries.
This collection features four models, including three that are unveiled here: Joia de Baume & Mercier M0A10847, M0A10848, and M0A10849. Each of these bijou-inspired watches are the perfect finishing touch that elevates an outfit. Their dainty 28-mm cases without lugs emphasize the finesse and beauty of their soft, rounded curves.
CLASSIMA REAFFIRMS ITSELF: MODERN AND TIMELESS. THE FIRST CHAPTER OF ONE’S WATCHMAKING JOURNEY
The Classima collection returns with renewed freshness, expressing a contemporary vision of elegance, deeply rooted in Swiss watchmaking expertise. This year marks the introduction of a new generation of refined 40mm men's models, available in Automatic or Quartz. United by pure lines and balanced proportions, Classima timepieces invite everyone to embrace the beauty of simple, confident refinement.











