THE PREMIER RETURNS, 80 YEARS AFTER IT FIRST TOOK THE CHRONOGRAPH FROM TOOL WATCH TO STYLE STATEMENT
Introducing six new Premier models, updated with a heritage-inspired design and equipped with the Breitling Manufacture Caliber 01. Their launch coincides with a new book chronicling the genesis of Breitling’s most collectible chronograph.
By 1943, Willy Breitling had built a name for himself as a maker of aircraft instrumentation and tool watches that met the functional needs of wartime. But the third-generation Breitling founder also dreamt of a time after the war, when utility would give way to unbridled optimism. With that future in mind, he designed a series of elegant chronographs and assigned them the best materials, the best finishings and the best calibers. He called his new line the Premier.
Reintroduced by Breitling in 2021, the Premier Heritage chronograph collection revived Willy’s dream of seeing the functional chronograph made undeniably elegant and infinitely wearable — in his words, “the unmistakable stamp of impeccable taste.” Today, the Swiss watchmaker adds six new references to the Premier assortment, all of them powered by the self-winding Breitling Manufacture Caliber 01.
“We are committed to preserving Willy Breitling’s bold vision of combining the precision of a professional tool watch with the sophistication of a modern dress watch,” says Breitling CEO Georges Kern. “The Premier embodied the hopeful energy that emerged in the postwar era, and we are proud to continue that tradition with a modern-retro version for our times.”
BREITLING WELCOMES THE FORD THUNDERBIRD TO ITS TOP TIME CLASSIC CARS COLLECTION
The great American sports car lineup gets a new team member and more muscle under the hood with the addition of the Breitling Manufacture Caliber 01.
The 1960s was a decade of experimentation, fun, freedom, and energy. Whether cruising on a motorcycle or revving up a sports car, living life at full speed was the order of the day. Third-generation founder Willy Breitling felt this change of pace and set out to design an unconventional chronograph that captured the verve of the era. He called it the Top Time.
“The Top Time represented a break from traditional watch design for a generation that was breaking with convention in every way,” says Breitling CEO Georges Kern. “We are going after that sense of freedom and fun with the 1960s-inspired Top Time Classic Cars collection, and are thrilled to once again partner with Ford to introduce the new Thunderbird model, along with updated versions of the Ford Mustang, Chevrolet Corvette, and Shelby Cobra chronographs.” A best-selling collection in 2021, Top Time Classic Cars proved such a success, Breitling had no choice but to bring it back – this time with even more throttle.