CHANEL novelties 2025

For the first time ever, CHANEL dresses its iconic watch in blue matte ceramic. Twenty-five years after the J12 revolutionized the watch industry - the black edition launched in 2000 and the white in 2003 - the J12 BLEU explores a new territory where the expert savoir-faire of the CHANEL Manufacture gives rise to a series of exceptional creations in an exclusive colour.

Deep and matte. Intense and unique. CHANEL creates the J12 Bleu, giving this emblematic watch a ceramic hue that is as exclusive as it is powerful. Although blue has always been part of the House’s palette, present in fashion, beauty and even of the jewellery boxes of the 1932 “Bijoux de Diamants” collection, it is interpreted today in a new shade exclusively made for watchmaking.

“In the course of 25 years, CHANEL has elevated ceramic to the level of a precious material” says Arnaud Chastaingt, Director of the CHANEL Watchmaking Creation Studio. “The art of ceramic is undeniably CHANEL watchmaking and our outstanding savoir-faire: it is an inspiring material that, thanks to the genius of our engineers, offers a vast creative playing field”.

It took five years of research for the CHANEL Watch Manufacture to develop the J12 BLEU’s exclusive hue, demonstrating the absolute mastery of the production techniques of this sophisticated material that is scratchproof, highly resistant and durable.

“I dreamt of giving a colour to black, of illuminating it with blue. The final choice of this particular blue was like an epiphany” continues Arnaud Chastaingt. “I wanted a blue that has a rigorous elegance, a blue that is nearly black or a black that is nearly blue”.

The J12 BLEU bears witness to the excellence of the CHANEL Watch Manufacture craftsmanship, perfectly mastering the development and production process of this singular blue ceramic.

A new bracelet, a new way of wearing, a new signature.

With PREMIÈRE GALON, the PREMIÈRE watch reinterprets the couture braid, one of CHANEL’s signature elements… and suggests a new lesson in style.

The first watch creation of the House in 1987, the PREMIÈRE made its entrance into the world of watchmaking by liberating itself from masculine codes. An entirely new creation, choosing the octagonal shape of the N°5 perfume bottle stopper and adopting the leather chain from the iconic quilted bag as a bracelet. Born out of absolute freedom of creation, it swiftly became a bold reference in the world of watchmaking. Ever since, its timeless allure has stayed connected with the present.

In 2025, PREMIÈRE borrows the braid from the CHANEL wardrobe, one of its most emblematic signature elements. Gabrielle Chanel applied braided trims to her suits to highlight the edges, decorate the pockets and wrists and thus structure the silhouette. Matching the colours of the suit, or making a contrast for a graphic effect, the braid is created in a wide variety of materials and techniques (knitted, woven, twisted).

The PREMIÈRE GALON bracelet is a bangle made of a twisted braid that offers a new way of wearing. This 18-carat yellow gold bracelet highlights the purity of the black lacquered dial freed of indicators. And because there are as many braids as there are versions of the CHANEL suit, the PREMIÈRE GALON is also available in two versions adorned with diamonds. Retaining its resolutely couture spirit, this precious interpretation of the PREMIÈRE watch enters the world of jewelry.

The PREMIÈRE watch plays with the CHANEL icons: an octagonal case adorned with beveled glass inspired by the N°5 perfume bottle stopper and a supple bracelet, made of a chain interlaced with a leather ribbon – inspired by the shoulder strap of the iconic quilted bag. When the PREMIÈRE opened the first chapter of CHANEL’s watchmaking history in 1987, it asserted its vision of time. Ever since, its timeless allure effortlessly stays connected with the present.

For these two creations, PREMIÈRE plays with its bracelet and reminds us that Gabrielle Chanel always made accessories the signature of her style.

By wrapping the interlaced leather chain twice around the wrist, the PREMIÈRE ICONIC CHAIN DOUBLE ROW bracelet creates a look that is both sensual and unexpected; the black lacquered dial stands out with insolent elegance. With the same free spirit, the PREMIÈRE ICONIC CHAIN NECKLACE transforms the bracelet into a necklace, highlights the graphic lines of the PREMIÈRE watch clasp worn as a pendant. These unique creations add a new chapter to the book of CHANEL style and allure.

In 2025, the CHANEL Watchmaking Creation Studio pays tribute to another world that Gabrielle Chanel reinvented: Beauty.

Inspired by the energy of the color palette designed by CHANEL’s Makeup Creative Studio, the CHANEL Blush Watch Capsule Collection consists of a series of timepieces that showcase the creative power of color and exceptional métiers d’art craftsmanship.

A camaieu effect of pink and red on the index and bezel of the J12 BLUSH lends the CHANEL timepiece an unparalleled elegance and remarkable strength, born from the contrast between the deep black of the watch’s ceramic body and the lacquered gradient tones of the dial markers and bezel. The watch is equipped with the COSC-certified self-winding Manufacture movements, Caliber 12.1. 38 mm. Black highly resistant ceramic and matte black-coated steel case, Sapphire crystal caseback.