“We owe it to beautiful watches not to let them simply languish, but to find them a new home; someone who will give them a future and who loves them not in spite of their history, but because of it!”
These aren’t newfangled marketing claims. They are the words that were spoken by Theodor Beyer when he established the vintage watch department. Beyer Chronometrie was the first – and for many decades the only – shop in Zurich to buy and sell treasures from a bygone era, all out of pure passion.
And, after 55 years, they still haven’t lost their passion for objects with their own unique histories. In fact, quite the opposite: in 2016, they added a department for vintage jewellery. And it’s a hit: Beyer’s extensive knowledge and careful handling of antique watches and jewellery is appreciated equally by those who want to sell their favourite treasures as well as by those looking for a rare piece of history.
Pictures: Christian Egger
Styling: Adrian Hablützel