With its latest creations, Rolex demonstrates its perpetual pursuit of excellence.
An ever-present challenge manifested in the brand’s ambition to perfect every component, question every method, and master every aspect of watchmaking expertise. The new Rolex watches unveiled in 2023 illustrate a desire to reinvent while preserving a sense of continuity, to innovate while being mindful of tradition, and to leverage technology in daring to create. Only through exacting demands are exemplary timepieces formed. Watches that, with time, become icons.
An icon defying time
The emblematic style and superlative performance of the Oyster Perpetual Cosmograph Daytona have cemented its iconic status well beyond the motor racing circuits.
To mark the 60th anniversary of the watch, Rolex ensures the legend lives on by revisiting the entire range, through high-precision reworking that concerns the case and face as well as the movement. The numerous adjustments and evolutions are a reminder that the pursuit of excellence is a race with no finish line.
The dial receives new graphic balance with resized and restyled hour markers and counter rings. Subtle combinations of colours and finishes accentuate the contrast between the dial and the counters and/or their rings, bringing even greater visual harmony and a more modern demeanour to the face of the Cosmograph Daytona.
Graceful lines of light are elegantly reflected from the sides of its redesigned middle case. On versions with a Cerachrom bezel in ceramic, the bezel is edged with the same metal as the case.
950 platinum and transparent case back
On the version in 950 platinum, recognizable by its ice blue dial, the oscillating weight is made from 18 ct yellow gold and is visible to the wearer through the transparent case back in sapphire – a first for the Oyster Perpetual collection.
Platinum, considered the noblest of metals, is striking for its unique luminosity. This rare and precious metal is among the densest and most difficult to work and is noted for its exceptional corrosion resistance. Rolex uses only 950 platinum, an alloy consisting of 950 ‰ platinum and a specific dose of ruthenium, with meticulous finishing in-house.
The new face of excellence
Elegant, classic and decidedly contemporary, the Perpetual 1908 immortalizes Rolex’s age-long daring spirit. Inheriting the brand’s historic codes as much as its numerous innovations in watchmaking, the watch marks a new milestone in the brand’s pursuit of excellence. The conception and creation of this new model testify to the Manufacture’s comprehensive in-house expertise.
Inspired by an Oyster Perpetual from 1931, this completely new timepiece responds to the challenge of a slimmer watch according to the Rolex canon and heralds the arrival of the Perpetual collection, which redefines the traditional wristwatch in the avant-garde spirit of the brand. The name ‘1908’ is a reference to the date the ‘Rolex’ trademark was officially registered in Switzerland.
Promising superlative performance, the 1908 carves out a place for itself as a Rolex imbued with tradition yet exuding modernity.
Light and robust, the new Oyster Perpetual Yacht-Master 42 in RLX titanium is the ally of those seeking freedom of movement. Especially suited to the demands and pressures of competitive sailing, it puts watchmaking excellence at the service of sporting performance.
The Yacht-Master 42 is the second watch in RLX titanium released by Rolex after the Oyster Perpetual Deepsea Challenge, confirming that lightness is a quality to be taken seriously.
RLX titanium makes its first appearance in the Yacht-Master range. The grade 5 titanium alloy selected by Rolex is a particularly lightweight metal and is noted for its mechanical strength and corrosion resistance. Its use for the case and bracelet has reduced the weight of the watch by around a third compared to a similar watch in steel. RLX titanium is complex to work and has required the introduction of special production processes.
To the ultimate and beyond
With its two time zones and its annual calendar, the Sky-Dweller is an elegant and trusted companion for world travellers. The range has been updated with numerous enhancements proving that, for Rolex, excellence plays out even in the tiniest details.
Aesthetic embellishments are introduced with new versions joining the range. And the watch sees technical evolutions with the introduction of a movement equipped with the latest advances in Rolex technology.
18 ct white gold makes a comeback to the Sky-Dweller range. This precious alloy is combined with a bright black dial and, for the first time, with an Oysterflex bracelet. Equipped with an Oysterclasp and the Glidelock extension system, this bracelet brings enhanced comfort on the wrist. New dial colours adorn the face of the Sky-Dweller: a delicate mint green offered on the white Rolesor versions, and an elegant blue-green exclusively on the reference in 18 ct Everose gold fitted on an Oyster bracelet.
Highlighting our connection to the world
Allowing its wearer to track the progress of time in another time zone, the GMT‑Master II highlights our connection to the world. It is now available in two new versions – 18 ct yellow gold and yellow Rolesor – with a Cerachrom bezel insert in grey and black ceramic, an entirely new colour combination.
Exemplary craftsmanship is borne out by the choice of materials and precision of the finishes, which come together to show the watch in its best light. The harmonious contrast between the gleaming gold of the Jubilee bracelet and the two-colour bezel with its dark, muted tones evokes the path of the sun and the alternation of day and night.
Adventure on a grand scale
The Explorer range is expanded with the arrival of a new 40 mm model. Offering enhanced legibility, this timepiece carries all the qualities that have made the Explorer – one of the brand’s first tool-watches – a reference throughout the decades. Simple, robust and corrosion resistant, the new Explorer 40 is crafted from Oystersteel, an alloy specific to Rolex.
The satin finishes on the middle case, bracelet and clasp, and the light reflections from the polished flanks of the case are an invitation to look afresh at this iconic watch with its understated harmony.
An effervescence of excellence
Alive with colour, vitality and positivity, the new dials of the Oyster Perpetual 31, Oyster Perpetual 36 and Oyster Perpetual 41 are dotted with many-coloured bubbles that joyfully reunite the five hues introduced to the range in 2020.
This effervescent, euphoric design is the product of artistry and masterful technique. The dial decoration is carried out in a strictly controlled environment to prevent any contamination from dust and requires the utmost precision at every stage to create a marvel of colour.
Every dial a discovery
The new Oyster Perpetual Day-Date 36 welcomes dials made of decorative stone in shimmering tones that evoke the atmosphere of the Mediterranean coast. Green aventurine, carnelian and turquoise are paired with watches in 18 ct Everose, yellow and white gold respectively.
As expressions of Rolex’s dial-making expertise, the new Day-Date 36 watches are also testament to the brand’s perfect mastery of the gem-setting art. This union of exceptional stones, gems and precious metals emphasizes the distinction and elegance of this prestigious watch.