Rolex novelties 2025
The "Watches & Wonders" Geneva takes place from 01.04-07.04.2025. We give you an overview of the exciting new products from our brand partners.
Rolex unveils its new watches, conceived by the perpetually active imagination that imbues the entire manufacture.
Its singular approach to watchmaking drives innovation in all areas of the art. From the movements to cases and bracelets, from design to the choice of materials, the latest creations offered by Rolex attest to undiminished creative spirit, constantly elevated standards, and an unswerving desire to push back the limits of excellence. These new watches are born of visionary achievements in watchmaking that pave the way to new horizons.
Land-Dweller
Reinventing the present lays foundations for the future. Rolex begins a new chapter in its history with the Oyster Perpetual Land-Dweller. This most contemporary watch represents the culmination of the brand’s expertise today, fruit of more than a century of experience in watchmaking. The Oyster Perpetual Land-Dweller is designed for those well-grounded men and women who build their own destinies, seeing opportunity in every moment.
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GMT-Master II
Rolex has chosen to introduce its very first ceramic dial on an 18 ct white gold version of the Oyster Perpetual GMT-Master II. In the same material, with the same green colour and the same lustre, this Cerachrom dial and the daytime half of the green and black bezel insert echo each other perfectly.
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1908
Rarely has solid gold felt so supple and light on the wrist. The Perpetual 1908 in 18 ct yellow gold is now available on a bracelet fashioned entirely in this precious metal. An innovative geometry endows this seven-piece link bracelet with refinement and comfort in all-round elegance.
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Oyster Perpetual
A muted lavender, a warm sandy beige and a fresh pistachio green. The Oyster Perpetual is graced with new faces in an array of colours that celebrate the meeting of pastel shades, vibrant lacquering and a smooth, matt finish.
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Datejust
Just like the last rays of the sun piercing the horizon at nightfall, the dial of the new Oyster Perpetual Datejust 31 presents a communion of light and shade. The red ombré dial displays a subtle transition between the fire at its centre and a deep darkness at its edge – a chiaroscuro enhanced by the sparkling diamonds set on the bezel and dial.
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New Dials
Three models in bold configurations. Original combinations of colours and materials elicit new emotions. The Oyster Perpetual Cosmograph Daytona, GMT-Master II and Sky-Dweller are unveiled with new dials that magnify their aura.
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Watches & Wonders 2025 - Novelties Rolex
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