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Fair News 2019

The Salon International de la Haute Horlogerie (SIHH) in Geneva has surprised us in a positive way with its openness and contemporary forms of communication. For example, crisp digital presentations gave passers-by, too, an insight into the latest horological innovations. In addition, the various forums and podium discussions with CEOs attracted great interest. The Geneva watch fair has entered a new age – a development that hopefully Baselworld will emulate.

The following trends could be identified: the brands are above all presenting variations of their well-established classics and reinventing them with a modern look. Occasionally, cultural preferences are catered for with various designs per model. The colours blue and olive continue to be popular. The size of men’s watches has been reduced, while ladies’ watches have got bigger. Also important are handcrafted refinements, such as enamel and guilloche. A clearly emerging trend is bronze cases; watches are once again emanating a feeling of warmth.