HUBLOT novelties 2024

The "Watches & Wonders" Geneva takes place from 09.04-15.04.2023. We give you an overview of the exciting new products from our brand partners.


A new ceramic colour is making its appearance at the heart of the Big Bang Unico: a vibrant orange, the result of a unique alchemy and a flawless resistance to shocks and scratches.

If there is something Hublot excels at, it is disruption and unbridled creativity. But, sometimes, it is also known for those little touches that quietly and profoundly change the landscape of watchmaking. Such is the case today, after vivid red and yellow, the Manufacture introduces the first vivid orange ceramic.

Historically, ceramics were first available in unobtrusive colours: black and white. Hublot has gradually changed the game by exploring other shades. The Big Bang has introduced different variations of blue, grey and green. Then, in 2019, it presented a world first when the first brightly coloured ceramic was released: a vibrant red. The second of these achievements came in 2021, with a stunning yellow piece. But the Big Bang collector is not someone who is content with the status quo. Far from it! Hublot has therefore continued to innovate and develop new colours, the very latest of which is this orange.

Developing an original ceramic colour is as simple to say... as it is complex to achieve. The workload should not be underestimated: it requires in-depth research & development. Which additives are needed? In what proportions? What type of firing, at what temperature, and for how long? How can it be machined? Should it have a satin finish? Or polished? How resistant is it to impacts? What about scratches? What pressure? What chemical recipe?

This is just a small part of the specifications that govern the development of a new ceramic. And every single aspect is exacting, as the standards guaranteed by Hublot for its ceramic are among the most stringent on the market. 100% internal expertise, patent-protected.

This series is limited to 250 pieces. At its heart beats the Unico Chronograph Manufacture calibre.

Hublot Neuheit 2024 Big Bang orange


Hublot is unveiling two new Square Bang Unico models, combining scratch-resistant Magic Gold with the powerful features of the new icon.

The Square Bang was designed as an everyday piece. This is why it was originally made from titanium. Since then, the piece has found its place, its public, and its fans. And there are many among them that do not want to have to choose between durability and luxury, resilience and the lustre of gold. Two new references of the Square Bang Unico in Magic Gold were, of course, the natural next step. They have been unveiled today at Watches & Wonders.

The piece retains its extraordinary design: a solid square with rounded corners, the bezel punctuated with the 6 signature Big Bang screws. It also has this icon's skeleton dial, lugs on either side of the case, and the integrated "One Click" bracelet which allows it to be changed at will. But its strongest feature remains this bezel.

In watchmaking, the bezel is always approached with great care. It needs to be as slim as possible, so it is not too vulnerable to impacts. For this new Square Bang, the stance is radically the opposite. The bezel is massive and protruding. It powerfully underscores the geometry of the case. It extends generously away from it. It is clearly functional, supporting the six H-shaped screws which attach it securely to the case. And it is as lustrous as it is practical: made from solid Magic Gold, it is the framework within which the Unico, a bicompax manufacture date and chronograph movement, shines. Its lustre is that of Magic Gold. Developed and patented by the Manufacture, Magic Gold is the first and only 18-karat gold alloy in the world to be completely scratch-resistant, even when leading an extremely active lifestyle.

Hublot Neuheit 2024 Square Bang Unico

Beyer Chronometrie