Rolex novelties 2024

The "Watches & Wonders" Geneva takes place from 09.04-15.04.2024. We give you an overview of the exciting new products from our brand partners.

With its latest creations, Rolex brings a fresh new look to some of its most iconic models.

Offering unique harmonies of materials, colours and textures, the 2024 watches illustrate our desire to constantly reawaken watchmaking emotions, while demonstrating uncompromising quality down to the smallest detail. Thanks to our in-house mastery of watchmaking expertise, the new watches play with contrasts to achieve a harmonious balance of functionality and aesthetics, performance and preciousness, tradition and innovation.

Rolex Neuheit 2024 GMT-Master

GMT-Master II

Echoing emotions

For the first time, the GMT-Master II in Oystersteel is presented with the Cerachrom bezel insert in grey and black ceramic introduced to the range in 2023. Two new versions are offered: one with our Oyster bracelet, the other with our Jubilee bracelet. Their green 24-hour hand displays much more than just an alternative time zone; it points to another location that resonates with the wearer – a reminder of the emotions that accompany each traveller.


Harmonious variations

An expression for every face. A personality for every dial. The new versions of the Day-Date express our enduring desire for rare and wide-ranging expertise to be found in even the smallest details. Colours, materials, motifs, hour markers – each element contributes to the harmony of the new combinations.


Elegance in movement

The Perpetual 1908 is now available in 950 platinum with an ice blue dial, a hue that is exclusively for our watches in this prestigious metal. On this dial decorated with a rice-grain motif, light bounces off the raised pattern, producing a variety of reflections with every movement of the wrist. Affirming its unique identity with elegance and finesse, the new 1908 is a visual masterpiece.


Bringing light to the deep

Precious and technical. Majestic and innovative. A bright watch for the dark abyss. The new version of the Rolex Deepsea is engineered to shine into the ocean depths. The first Rolex deep-sea divers’ watch in 18 ct yellow gold, it is decked in blue and features an as-yet-unseen combination of materials: gold is paired with elements in ceramic and RLX titanium. In so doing, the watch exemplifies our expertise in materials and colours.


Rolex Neuheit 2024 Deep Sea
Rolex Neuheit 2024 Daytona

Cosmograph Daytona

An icon eternally revisited

Rolex presents two new versions of the Oyster Perpetual Cosmograph Daytona whose dials contrast white and black natural mother-of-pearl and a bezel set with brilliant-cut diamonds. These reinterpretations achieve the perfect balance of precision and preciousness. A subtle interplay of hues reflects wide-ranging expertise, from gem-setting to the art of dial making. The watches write another chapter in the legendary story of a model known for a wealth of variations, summoning the potential in each of us for perpetual reinvention.


The symphony of reflections

Sophisticated, technical and distinguished, the Oyster Perpetual Sky-Dweller in 18 ct Everose or yellow gold is available with our Jubilee bracelet for the first time. Designed to enable tireless travellers to rapidly find their bearings, the Sky-Dweller reaffirms its elegance through a symphony of reflections to delight the senses.

Rolex Neuheit 2024 Sky Dweller

Beyer Chronometrie