Wellendorff Innovation 2021

THE NEW BRACELET THAT EMBRACES: A TECHNICAL MIRACLE

How easy would it be if you could put on a bracelet without having to open and close it? A bracelet that embraces ... Now, for the very first time, the Wellendorff Jewellery Manufactory has accomplished something never before achieved. After 17 years of development, Wellendorff has crafted a minor technical miracle with the new EMBRACE ME bracelets: “flexible gold”, twice as supple as standard gold.

The unique challenge for the Wellendorff goldsmiths was to design the EMBRACE ME bracelet to ensure that it always returns smoothly and remains true to its original shape after being put on and taken off. Despite many setbacks, the Wellendorff team worked with overwhelming motivation and passion to make the seemingly impossible, possible. The experts said that flexible gold was just not possible because nothing less than a technical miracle could push the physical limits of 18-karat gold’s elastic deformability. They redesigned the gold rope’s interior, also known by goldsmiths as the core, to give it long-lasting flexibility and resilience. Unexpectedly simple, surprising straightforward, the new EMBRACE ME bracelet gently encircles the wearer’s wrist – because a bracelet should feel like an embrace.

SILKY SOFT BRILLIANCE OF THE SUN GOLD STRANDS

In 2021, the EMBRACE ME bracelets are available in five different designs. Signed with the jewellery manufactory’s precious trademark, the diamond W, EMBRACE ME represents the genuine values of Wellendorff – the highest-quality jewellery that lasts a lifetime and brings joy, hand-made in the manufactory in Pforzheim, which feels more intimate and precious to wear than ever before. From Love. The Best.