Data protection

Beyer Chronometrie AG greatly appreciates your visit to this website and your interest in our products and services. The protection of your data is imperative to us, and we would like you to be able to use our website without any reservations. Beyer places great importance on handling your personal data in a responsible manner in accordance with legal requirements.

The entity responsible for the processing of personal data on this website is:
Beyer Chronometrie AG
Bahnhofstrasse 31
8001 Zurich, Switzerland
Telephone: +41 43 344 63 63

If you have any questions regarding data protection, you may also contact our data protection officer at any time.

In the following, we would like to inform you about how we deal with your personal data. 

Scope and purpose for the recording, processing and use of personal data
If you use this website without transmitting any data to us (e.g. By registration or use of the contact form), we only record the requisite technical data, all of which is transmitted automatically to our server (e.g. IP address, date and time of access, type of browser and operating system). This is necessary for technical reasons because it enables us to display our website to you. In general, the data is recorded and processed in an anonymised form and without reference to any specific individual. Where personal data are involved, Article 6(1)(f) of the General Data Protection Regulation (GDPR) constitutes the legal basis.

Newsletter, contact form and dispatch of “beyond”
To receive our newsletter or to get in touch with us using the contact form, you must enter the following personal data truthfully (*mandatory):

Your e-mail address*
Language* (only applicable for subscription of newsletter)
First name*
Last name*
Address* (only applicable for ordering our catalogue)
Postcode/town or city* (only applicable for ordering our catalogue)
Telephone* (only applicable for ordering our catalogue)
Subject and your message (only applicable for the contact form)

We need these details to respond to your request, to enable us to send you our newsletter and/or to use these details for marketing purposes, as described below.

When processing your enquiry, our legal basis is defined in Article 6(1)(f) of the GDPR. This statutory authorisation allows us to process personal data within the scope of our legitimate interest. Our legitimate interest consists in processing your enquiry.

By subscribing to our newsletter, you grant us your consent to process any personal data provided in order to send the newsletter on a regular basis to the address specified by you. This granting of consent constitutes our legal basis for processing your data within the meaning of Article 6(1)(a) of the GDPR.

Disclosure of data to third parties
We only pass on your personal data if you have granted us your express consent, in cases where we are legally obliged to do so, or if this is required for us to enforce our rights.

Furthermore, we disclose personal data of users to third parties if this is necessary within the scope of use of our website, and to answer any questions, to process any enquiries or to deliver any services requested by the user. The use of the disclosed data by any third parties is strictly limited to the stated purposes.

An overview of the service providers referred to in the previous section can be accessed here.

When subscribing to our newsletter, you give your express consent to us using your address and personal data to send the newsletter to you. You can unsubscribe from our newsletter at any time. You can unsubscribe any time by clicking on the unsubscribe link in our newsletter.

To send out our newsletter, we use the XCAMPAIGN e-mail marketing solution of KünzlerBachmann AG, Theaterstrasse 17, 8400 Winterthur, Switzerland. The data hosting service is provided on servers at SuperNetwork s.r.o. in Prague, Czech Republic.

Our newsletter may contain a web beacon (tracking pixel) or similar technical feature. A web beacon is a non-visible graphic that is 1×1 pixel in size, and is associated with the user ID of a given newsletter subscriber.

For every newsletter sent out, information is available on the address file, the subject and the number of copies of the newsletter distributed. In addition, it is possible to see which addresses have not yet received the newsletter, the addresses to which each newsletter was sent, and the addresses to which the newsletter failed to send. Furthermore, information about the number of newsletters opened is available, including the addresses at which it was opened. Finally, information is also collected on which addresses have unsubscribed. We only use this data for statistical purposes, and to improve the content and layout of our newsletter. This enables us to better tailor the information and offers provided in our newsletter to the individual interests of the newsletter recipients. The tracking pixel is deleted as soon as you delete the newsletter.

To prohibit the use of a web beacon in our newsletter, please adjust the settings in your e-mail program so that it does not display messages in HTML format, unless this is not already the default setting in your e-mail program anyway. On the following pages, you will find explanations about how to change the settings in the most commonly used e-mail programs.

  • Microsoft Outlook
  • Mail for Apple Mac (“Load remote content in messages”)

The legal basis of these data processing operations is Article 6(1)(f) of the GDPR. This statutory authorisation allows us to process personal data within the scope of our legitimate interest. Legitimate interest comprises direct marketing and analysis of use of the newsletter. You can revoke consent to this data processing at any time if reasons relating to your particular situation preclude the processing of your personal data.

Transmission of personal data to a foreign country
Beyer is entitled to pass on your personal data to third-party companies in other countries, provided that this is necessary in relation to the processing of your enquiries or the delivery of services and marketing campaigns. These third-party companies are obliged to protect the privacy of the user to the same extent as the actual provider. If the level of data protection in a country other than Switzerland is viewed as inappropriate compared to the situation in Switzerland and/or with regard to the GDPR, we ensure by means of a contract that your personal data are protected at all times in accordance with Swiss directives and/or in accordance with the GDPR.

An overview of any third-party service providers and their locations can be accessed here. The majority of these service providers are based in Switzerland. However, a few of the third-party service providers named in this privacy policy are based in the US (see “Tracking tools” and “Social-media functionalities”).

Right of access, erasure and rectification
You can request access to your personal data that is stored by us at any time and free of charge. Requests for access must be submitted in writing, including verification of identity. You are also entitled to demand the erasure or rectification of your personal data that is stored by us at any time.

We would like to point out that, should you elect to have your data erased, you will no longer be able to use our services, or no longer to use them to their full extent. You can revoke consent relating to defined forms of data processing at any time, with effect from that point and into the future.

Please be aware that, in accordance with applicable legislation, we are obliged to retain certain data for a defined period of time. Consequently, we have to store this data until the statutory deadlines expire. We quarantine this data in our system and only use it to meet statutory requirements.

Notes for children and parents
The Beyer website is aimed at an adult public. It is prohibited for minors, in particular for children under the age of 13, to provide us with their personal data or to subscribe to the provision of any of our services. If we establish that such data has been transmitted to us, we will delete it from our database. The parents (or the legal guardian) of the child can contact us to request the erasure of data or to unsubscribe the child. To do this, we require a copy of an official document that proves that you are the parents or the legal guardian.

Data security
We employ commensurate technical and organisational security measures that we consider to be appropriate in order to protect your stored data from tampering, from partial or total loss, and against unauthorised access by any third parties. Our security measures are adapted continuously to reflect technological developments.

We also take our own, in-house data protection very seriously. Our employees and the service providers appointed by us are all subject to confidentiality and to compliance with all legal provisions relating to data protection. Furthermore, these employees and service providers are only granted access to personal data to the extent that is necessary.

Rolex Section
While navigating on the Rolex section of our website, you may interact with an embedded website from In such case, Terms of UsePrivacy Notice and Cookies Policy of are solely applicable.

We use cookies to facilitate use of our website and to improve it. Cookies are text information that is stored on a computer via the web browser whenever a website is visited. This serves to identify a session at a later date, for example when you are logged into a website for an extended period.

Most web browsers accept cookies automatically. You can delete stored cookies at any time in the settings of your web browser. You can also adapt the settings of your web browser so that no cookies are stored. This may lead to not all functions of our website being available.

Rolex Section
While navigating on the Rolex section of our website, you may interact with an embedded website from In such case, Terms of UsePrivacy Notice and Cookies Policy of are solely applicable.


Tracking tools
We use Google Analytics to analyse the usage of our website and in order to improve it.

Google Analytics is a web analysis service from Google LLC (hereinafter referred to as “Google”). Google Analytics uses so-called cookies, which are small text files that are stored on your computer and make it possible to analyse your use of our website.

The information generated by the cookie about your use of our website is usually transmitted to a Google server in the US where it is stored. However, due to the activation of IP anonymisation on this website, Google will first truncate your IP address in member states of the European Union or in other contracting countries of the Agreement on the European Economic Area. The full IP address will be transmitted to a Google server in the US and truncated there only in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your usage of the website, to compile reports about website activity, and to deliver further services to the website operator associated with website usage and Internet usage. The IP address of your browser transmitted in the context of Google Analytics will not be combined with any other data from Google.

You can prevent the storage of cookies by changing the corresponding settings in your browser software. However, we would like to draw your attention to the fact that if you choose to do so, you may no longer be able to use all functions of this website to their full extent.

Furthermore, you can prevent the recording of data generated by cookies and data relating to your usage of the website (including your IP address) by Google, and the processing of such data by Google, by downloading and installing the browser plug-in available on the following link:

We use Google Analytics with the extension “anonymizeIp()”. This involves the truncating of IP addresses (known as “IP masking”). This eliminates any possibility of reference to an identifiable individual. Google participates in the EU-US Privacy Shield Framework ( Consequently, even in exceptional cases where Google transmits personal data to the US, a commensurate level of data protection still applies.

Further information about Google:

The legal basis for the processing of data with the help of Google Analytics is Article 6(1)(f) of the GDPR.

Further information about the third-party provider: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: +353 1 436 10 01

Further information about the terms and conditions of use:

Further information about data protection:

Link to social media
On our website, we have integrated links to our social-media profiles on the following social-media networks:

  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • Google+ from Google LLC
  • Tripadvisor

If you click on the relevant social-media icons, you will automatically be forwarded to our profile on the relevant network. To be able to use the functions of the relevant social-media network, you must log into your user account on the relevant network in some cases.

Whenever you access a link to one of our social-media profiles, a direct connection is established between your browser and the server of the relevant social-media network. The network will then be informed that you have visited our website from your IP address and have accessed the link. Whenever you access a link to a social-media network while you are logged into your account on the relevant network, the contents of our website can be linked to your profile on the network. This means that the social-media network can assign your visit to our website directly to your user account. If you wish to prevent this, you should log off before accessing the corresponding links. An assignment always takes place if you log onto the relevant social-media network after accessing the link.

Maximum storage period
We only process and store your personal data for the period of time required for processing, or to comply with statutory obligations. Once the purpose of processing ceases to apply, your data will either be quarantined or deleted. In cases where further statutory obligations apply in relation to storage of data, we quarantine or delete your personal data once the statutory storage period has expired.

Your rights
With regard to the personal data involved, you have the following statutory rights vis-à-vis us:

Right of access by the data subject
As the data subject, you have the right to request confirmation about whether we are processing your personal data. If this is the case, you have the right of access to this personal data and to other information, such as the processing purpose, the recipients and the planned storage period and/or the criteria which determine that storage period.

Right to rectification and completion
As the data subject, you have the right to demand that inaccurate data be rectified immediately. With due regard to the purposes of processing, you have the right to demand completion of any incomplete data.

Right to erasure (“Right to be forgotten”)
As the data subject, you have the right to erasure of your personal data, provided that processing is not required. This may, for example, be the case if your data is no longer required for the original purpose, if you revoke your consent relating to data protection, or if your data have been processed unlawfully.

Right to restriction of processing
As the data subject, you have the right to restrict the scope of processing, for example if in your view the personal data are incorrect.

Right to data portability
As the data subject, you have the right to receive the personal data relating to you in a structured, standard and machine-readable format.

Right to object
As the data subject, you have the right at any time, for reasons arising from your particular situation, to object to the processing of certain personal data. In the case of direct advertising, as the data subject you have the right at any time to object to the processing of your personal data for the purpose of this type of advertising. This also applies to profiling, to the extent that it is associated with such direct advertising.

Right to withdraw consent in relation to data protection
You can withdraw your consent to the processing of your personal data at any time, with effect from that point and into the future. However, this will not affect the legitimate nature of such processing until such time as you withdraw your consent.

If you have any questions with regard to data protection on our website, if you require information, or if you wish to have your personal data deleted, please get in touch with us by completing the relevant online contact form or by sending us an e-mail.

By letter, please post it to the following address:

Beyer Chronometrie AG
Bahnhofstrasse 31
8001 Zurich, Switzerland

Lodging a complaint with a data protection supervisory authority

You have the right to lodge a complaint with a data protection supervisory authority at any time.

Last updated: July 2020