Beyer and Chanel.

For CHANEL, time is more than just a second hand ticking on a watch dial. It’s an enduring encounter between a moment and an eternity, between the present and the codes set by Gabrielle Chanel. Since 1987, this singular vision has been expressed in every CHANEL watch, each one a symbol of timeless style and an eternal allure. These unique timepieces combine the creativity of the Place Vendôme Studio with the exceptional savoir-faire of CHANEL Watch Manufacture, located in La Chaux-de-Fonds, Switzerland.

Chanel Penelope Cruz
Chanel Logo


Stop for one second to discover the J12. An icon of CHANEL Watchmaking, the J12 watch is powered by the Caliber 12.1 or Caliber 12.2*, self-winding movements produced by the Swiss Manufacture Kenissi, co-owned by CHANEL. Allure on the inside that shows on the outside.


In 1987, CHANEL created its first watch: the PREMIÈRE, inspired by the codes of the House. The case evokes the stopper of the N°5 fragrance bottle. The original bracelet, interlaced with leather—like the chain of classic CHANEL handbags—has been reinterpreted in chain, ceramic or velvet-finish versions. A timeless, feminine watch to slip on your wrist day and night.


Visit us

At Beyer, we always take the time to speak with our guests personally and in detail about their wishes. 

If you arrange an appointment in advance, we will be able to prepare ourselves to address your explicit needs. Of course, you can also stop by whenever you wish without registering in advance.

Telephone +41 43 344 63 63

Arrange an appointment

Beyer Watches & Jewellery

Bahnhofstrasse 31
8001 Zurich, Switzerland

Monday to Friday
10am- 6.30pm

10am - 4pm