Beyer and Baume & Mercier.

Let nothing slip through and manufacture watches only of the highest quality: that has always been the guiding principle of the Baume brothers in the Baume & Mercier ateliers in Switzerland’s Jura region. The casual elegance and premium materials are embraced by Beyer and have been complementing the product range since 1997.

Baume & Mercier

Timeless elegance

The watches of Baume & Mercier exude casual elegance. Precious materials and innovative forms give the high-quality interior a contemporary look. Ob sportlich oder luxuriös: Baume & Mercier watches are unobtrusively spectacular and always something special. Baume & Mercier’s history dates back to 1830, with its founding taking place near La Chaux-de-Fonds. The most famous models are the watch classics Clifton, Classima and the rectangular Hampton, as well as the ladies’ model Linea.

Clifton Baumatic

The Clifton collection is both contemporary and iconic. Powered by Swiss-made mechanical movements renowned for their quality, this collection showcases Baume & Mercier’s heritage of watchmaking expertise. It features a diverse range of models in 18K red gold, two-tone or steel equipped with self-winding movements driving various functions such as complete calendar, dual time or chronograph displays. Combining tradition with innovation, new models of the collection are equipped with Baume & Mercier’s in-house self-winding mechanical calibre, the Baumatic BM13-1975A. Masculine and distinguished, Clifton timepieces appeal to demanding gentlemen looking to acquire a classic yet performant and innovative watch.

Clifton Club

The Clifton Club collection presents sport watches designed to accompany urban, active and elegant men on every occasion. It features models with polished and satin-finished case in diverse materials: ADLC, aluminum, steel and bronze, equipped with self-winding or quartz movements. Built for adventure and resolutely contemporary, it elegantly revisits sporting values while respecting traditional watchmaking codes.


The Classima collection combines authentic watchmaking expertise and the simple sophistication of a timeless design. It remains faithful to its original vocation for classic, discreet elegance. Featuring a variety of dials including the iconic line guilloché decor or the new grain d’orge guilloché decor, these watches marry understated perfection with technical prowess. Classima watches are popular with those who consider subtle minimalism to be a mark of uniqueness.

Classima Lady

The Classima lady references are perfect for daylong wear. Diamond-set, steel or two-tone versions are driven by a precise Swiss-made quartz calibre or by a more traditional mechanical self-winding movement. Mother-of-pearl or white dials, graced with Roman numerals and a fine sunray guilloché decor, admirably round out these feminine range. Classima lady’s watch is ideal for the woman who desires a watch that reflects her personality.


The Promesse watch was born from the idea of incorporating an oval inside a round shape. The singular design reflects on the bracelet of which the curves make a perfect match with those of the two-tone or steel case. These elegant and feminine models adopt a sophisticated style with a diamond-set mother-of-pearl or silver-coloured dial enriched by a delicate drapé guilloché decor.


Inspired by 1940s watches and clearly standing out from established conventions, the rectangular design of Hampton watches exercises a self-evident appeal. With its inspired shape that naturally instills a chic, relaxed dimension, the Hampton watch has made its way through the generations while remaining as inherently modern as ever. The Hampton collection comprises men’s steel models. These timepieces driven by mechanical self-winding movements are available with alligator leather straps secured by a triple folding clasp. The understated contemporary interpretation of the Hampton collection for women dares to offer suggestive curves.


Visit us

At Beyer, we always take the time to speak with our guests personally and in detail about their wishes. 

If you arrange an appointment in advance, we will be able to prepare ourselves to address your explicit needs. Of course, you can also stop by whenever you wish without registering in advance.

Telephone +41 43 344 63 63

Arrange an appointment

Beyer Watches & Jewellery

Bahnhofstrasse 31
8001 Zurich, Switzerland

Monday to Friday
10am- 6.30pm

10am - 4pm